Marketing prepares students for employment in various sales, customer service, advertising and promotion, and first-line supervisory positions in wholesale, retail, and service establishments. The program enables students to explore, understand, and apply marketing, management, and entrepreneurial principles. Included in the curriculum is a School Based Enterprise. Each campus has a student-run store where the students get hands on experience with all of these principles.
Program Standards
The Marketing program is available at:
Program Details
- Year 1 - Business & Marketing with Economic Application 1-2
- Year 2 - Business & Marketing with Economic Application 3-4
- Year 3 - Business & Marketing Specialization 5-6 Honors
- Year 4 - Business & Marketing Specialization 7-8 Honors and/or Marketing Internship
Certification
SBE School Based Enterprises, Food Handlers
Clubs
DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
Average Annual Wage - $76,330
Bureau of Labor Statistics, Occupational Employment and Wages
Career Opportunities
- Marketing Specialist
- Market Research Analyst
- Advertising Executive
- Public Relations Manager
- Marketing Manager
- Entrepreneur