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Marketing prepares students for employment in various sales, customer service, advertising and promotion, and first-line supervisory positions in wholesale, retail, and service establishments. The program enables students to explore, understand, and apply marketing, management, and entrepreneurial principles.  Included in the curriculum is a School Based Enterprise. Each campus has a student-run store where the students get hands on experience with all of these principles.

Program Standards  
The Marketing program is available at:


Willow Canyon High School Logo


Dysart High School Logo


Shadow Ridge High School Logo


Valley Vista Logo


students in student store


Program Details

  • Year 1 - Business & Marketing with Economic Application 1-2
  • Year 2 - Business & Marketing with Economic Application 3-4
  • Year 3 - Business & Marketing Specialization 5-6 Honors
  • Year 4 - Business & Marketing Specialization 7-8 Honors and/or Marketing Internship

SBE School Based Enterprises, Food Handlers


DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.


Average Annual Wage - $76,330

Bureau of Labor Statistics, Occupational Employment and Wages

Career Opportunities

  • Marketing Specialist
  • Market Research Analyst
  • Advertising Executive
  • Public Relations Manager
  • Marketing Manager
  • Entrepreneur

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