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Marketing prepares students for employment in various sales, customer service, advertising and promotion, and first-line supervisory positions in wholesale, retail, and service establishments. The program enables students to explore, understand, and apply marketing, management, and entrepreneurial principles.  Included in the curriculum is a School Based Enterprise. Each campus has a student-run store where the students get hands on experience with all of these principles.

Program Standards  
The Marketing program is available at:


Willow Canyon High School Logo


Dysart High School Logo


Shadow Ridge High School Logo


Valley Vista Logo


students in student store


Program Details

  • Year 1 - Business & Marketing with Economic Application 1-2
  • Year 2 - Business & Marketing with Economic Application 3-4
  • Year 3 - Business & Marketing Specialization 5-6 Honors
  • Year 4 - Business & Marketing Specialization 7-8 Honors and/or Marketing Internship

NRF Foundation- RISE Up Certifications


DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.


Average Annual Wage - $76,330

Bureau of Labor Statistics, Occupational Employment and Wages

Career Opportunities

  • Marketing Specialist
  • Market Research Analyst
  • Advertising Executive
  • Public Relations Manager
  • Marketing Manager
  • Entrepreneur

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