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Marketing

 
The Marketing program is designed to prepare students for employment in various sales, customer service, advertising and promotion, and first-line supervisory positions in wholesale, retail, and service establishments. The program enables students to explore, understand, and apply marketing, management, and entrepreneurial principles. (Each course is a year long divided into two semesters.)

*Students should choose two or more year long courses offered in this program in order to complete a course sequence to be considered a Concentrator.
Note: These are the courses that are offered for the current school year. However, classes and locations are based on student enrollment and subject to cancelation if they do not meet minimum participation requirements.

Business and Marketing with Economic Application  1-2
Students will be provided with an overview of marketing occupations. This course introduces students to personalities in business, business math communications, cash register operation, change making, employee cooperation, career opportunities, product knowledge, consumer buying motives, and personal selling. It introduces the marketing functions. Concepts covered include receiving, merchandising, budgeting, pricing, markups and markdowns, retailing, and sales promotion. Instruction in current marketing techniques is utilized with hands-on experience in the school store. Students will be required to work in the school store. DECA is highly recommended for all students in this class. *This course may be offered for dual enrollment credit through Rio Salado Community College pending instructor availability.

Prerequisite: None
Credit: 1
Grade: 9-12
Location: All


Business and Marketing with Economic Application 3-4 Honors
Students will prepare for marketing occupations. This course will cover the principles of successful business, personnel, marketing and distribution, marketing research, stock control, buying and pricing. We will also focus on budgeting, credit, collections, fundamentals of operating a new business. There is a large research component built into this class. Students will be required to work in the school store. DECA is highly recommended for all students in this class. College credit may be offered through dual enrollment with Maricopa County Community College District. (3 college credits can be earned in this class) Upon completion of Business Marketing 1-2 and 3-4, students may earn a .5 Economic credit. *This course may be offered for dual enrollment credit through Rio Salado Community College pending instructor availability

Prerequisite: Business and Marketing with Economic Applications 1-2 or teacher approval
Credit: 1
Grade: 10-12
Location: All


Business and Marketing Specialization 5-6 Honors
Students will explore several specialty marketing areas including Sports and Entertainment, E-Commerce, Travel and Tourism, Hospitality Services, Restaurant Management, Apparel and Accessories, Business Services, Retail Merchandising, Financial Services Management, Vehicle and Petroleum Marketing and Entrepreneurship. Students will demonstrate expertise in one or more of the specified areas by completing a Marketing Management Simulation Project. Students will participate in the supervision of the school store and participate in DECA competition and conferences. Three college credits are available for this class.

Prerequisite: Business and Marketing with Economic Applications 3-4 Honors
Credit: 1
Grade: 11-12
Location: All


Business and Marketing Internship
Students will participate in on-the-job related training. This one-semester course will allow CTE students who have completed the program sequence to experience beyond the classroom. Requirements include three weeks of classroom instruction in job preparation and application and 60 hours per semester of on the job field work. Artifacts include a complete portfolio, two employer evaluations, two instructor field evaluations, a final, written summary and reflection. Students must provide their own transportation to the internship site.

Prerequisite: Application
Credit: 1
Grade: 12
Location: All