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Branding and Logos - Valley Vista

 The Dysart Unified School District Brand Manual, which includes guidelines regarding our visual identity, name, logo, and other visual representations of the school district, serves to unify district communicators under a single, unified theme. As the Dysart Unified School District pursues innovative and personalized opportunities for student career and college readiness, consistency in our communications will pave the way for greater recognition of Dysart’s strengths both locally and nationally. This manual continues the evolution of Dysart’s visual identity standards in print, digital, and other forms of media.

A brand is the sum total of all the associations people have about the Dysart Unified School District: what a parent thinks when they decide to enroll their student, what a teacher thinks when he or she decides to apply for a position in the district, or how policymakers view education. These perceptions are important and can have real implications.

The standards included in this document represent the approved elements of the district’s visual identity, including guidelines for proper use. As new forms of media emerge and established ones change, use cases may arise that are not explicitly covered by this manual.

If you are responsible for the creation or implementation of marketing and communications materials - brochures, print ads, signage, websites, electronic messages or others - you should be familiar with our brand messages, visual identity, and style guidelines. They will help you create materials that complement and strengthen the district’s message.

All logos and artwork in this guide are copyright of the Dysart Unified School District.  Reproduction without expressed written consent is strictly prohibited.  For questions, additional guidance, or assistance with any element of this guide, please contact the Communications and Public Relations Department at publicrelations@dysart.org.

Communications and Public Relations Department
Dysart Unified School District
15802 N Parkview Place, Surprise, AZ 85374
623-876-7195
publicrelations@dysart.org
 

Valley Vista LogoSchool Logos - Link to Files
Each school has a horizontal and a vertical version of their logo.  In order to maintain this visual identity, there are several guidelines that should be followed.  

  • Never alter the logo in any way. 
  • To maintain full legibility, never reproduce the logo at widths smaller than 2 inches (for print) or 250 pixels (for screen). There is no maximum size limit, but use discretion when sizing the logo.  
  • The logo can be used in full color or greyscale depending on background and context of use.  The full color version should be used against light backgrounds whenever possible.  The logo does not work well with dark backgrounds and they should be avoided when possible.
  • When using the logo, it can be used in conjunction with, but not as part of another company or organization logo.

Choosing the Right File
Each school is supplied with three different types of files.  
  • .eps (Encapsulated PostScript File)
  • .jpg (JPEG Image)
  • .png (Portable Network Graphic)


An .eps file is a vector-based file and will maintain quality at any size.  This file format should be used when sending logos to outside vendors for professional printing.  Specific software is needed to open these files.

The .jpg file is a raster-based version and will lose quality when enlarged.  This file format should be used in Google Docs and Microsoft Office documents when printing with an inkjet or laser printer in your office.  Additionally, this version can be used when the logo can appear with a white background.  This file format should NEVER be sent to an outside vendor unless specifically requested.

The .png file will also lose quality when enlarged.  This file format should be used in Google Docs and Microsoft Office documents when printing with an inkjet or laser printer in your office.  This format has a transparent background, and should be used when placing a logo overtop of an image or colored background.  This file format should NEVER be sent to an outside vendor unless specifically requested.

 

School Colors
Beyond the logo, color is the most recognizable aspect of the school identity. Using color appropriately is one of the easiest ways to make sure your materials reflect a cohesive brand or visual story.  Valley Vista has THREE (3) primary colors.  These colors cannot be altered in any way.  

Valley Vista Light Purple

  • Pantone 7440 C
  • RGB: 183, 111, 174
  • CMYK: 28, 67, 0, 0
  • Hex Code: #B76FAE


Valley Vista Dark Purple

  • Pantone 255 C
  • RGB: 120, 49, 119
  • CMYK: 62, 95, 21, 6
  • Hex Code: #783177


Valley Vista Black

  • Black
  • RGB: 35, 31, 32
  • CMYK: 0, 0, 0, 100
  • Hex Code: #231F20


The Pantone Color Matching System is a standardized color reproduction system. Pantone colors can be supplied to printers who request it. 

The CMYK process is a method of printing color by using four inks—cyan, magenta, yellow, and black. A majority of the world’s printed material is produced using this process.  Most vendors you use will print using the CMYK process, and you can provide those numbers to ensure accuracy.

The RGB color model is an additive model in which red, green and blue are combined in various ways. The main purpose of the model is for the display in electronic systems.  Please use RGB or Hex Codes in all cases except professional printing.  This includes websites, documents, etc.

A hexadecimal (or hex) code uses sixteen distinct symbols, 0–9 and A, B, C, D, E, F, to represent color.  Hexadecimal numerals are widely used by computer system designers and programmers.  When using Google documents and presentations, you will need to input the hex code. 

 

Letterhead Template - Link to File
Each school is provided with a Google Presentation Letterhead Template.  The reason for using a Google Presentation Template is to make use of the background image feature within the application.  Users DO NOT have access to edit the original file.  To use the template, navigate to FILE, and then select MAKE A COPY.  This ensures that you don't alter the template for the next user.  

If you are creating a letter for digital delivery (i.e. not printing it), simply type in your date, body text, and signature.  Then select FILE, then navigate to DOWNLOAD AS, and select PDF DOCUMENT.  This will save a copy of your letter to your computer.

If you are printing the letterhead, you will need to use the supplied letterhead paper that has the preprinted background image already on the paper.  The first step is to enter your date, body text, and signature to the document as normal.  Once your letter is ready to print,  you will need to remove the background image from the template.  It is already printed on the paper you will feed into the printer.  Simply RIGHT CLICK on the letterhead document and select CHANGE BACKGROUND.  Choose COLOR and then select WHITE.  This will remove the background image while keeping the margins and other formatting the same.  Then simply load your preprinted paper into the printer and hit print.  
 

 

Presentation Template - Link to File
Each school is provided with a Google Presentation Template.  Users DO NOT have access to edit the original file.  To use the template, navigate to FILE, and then select MAKE A COPY.  This ensures that you don't alter the template for the next user.  The presentation template is meant to provide a unified and consistent visual look to ALL presentations given to outside stakeholders.  Employees are permitted to use any theme or template when presenting to other employees in the district.  However, when presenting to an outside group, please ALWAYS use this standardized template.  

  
 

Copying Text from Microsoft Word
Please use the Google Presentation Templates to create your documents whenever possible.  If you must copy text from Microsoft Word or other formats, please select the text and click on the remove formatting icon (Tx).