Skip to Content Skip to Footer Accessibility Concerns
DECA student interviewing and discussing sales


Marketing prepares students for employment in various sales, customer service, advertising and promotion, and first-line supervisory positions in wholesale, retail, and service establishments. The program enables students to explore, understand, and apply marketing, management, and entrepreneurial principles.  Included in the curriculum is a School Based Enterprise. Each campus has a student-run store where the students get hands on experience with all of these principles.

Program Standards

Marketing student working in the school store

Program Details 

  • Business & Marketing with Economic Application 1-2 (Year 1)   
  • Business & Marketing with Economic Application 3-4 (Year 2)  
  • Business & Marketing Specialization 5-6 Honors  (Year 3) 
  • Business & Marketing Specialization 7-8 Honors and/or Marketing Internship (Year 4)

  •  NRF Foundation- RISE Up Certifications

Marketing students wearing DECA coats posing with a cow mascot


DECA mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Marketing student showing the Mayor the school store

Careers in Marketing

  • $76,330 Average Annual Wage
  • Marketing Specialist 
  •  Market Research Analyst 
  •  Advertising Executive 
  •  Public Relations Manager 
  •  Marketing Manager 
  •  Entrepreneur

The Marketing  program is available at:

Dysart High School Logo
Shadow Ridge High School Logo
Valley Vista High School Logo
Willow Canyon High School Logo